Not another roofing business coach. We run the company with you.

Doing nothing feels free. It is the most expensive decision in your company, because nobody sends you the bill.

Of 9,538 companies sent a test lead, 47% never responded.¹² Sales reps make only 1.3 call attempts, on average, before giving up on a new lead.¹² Put those two facts next to your own lead spend, and the leak stops looking like a rounding error.

Then follow one lost lead all the way down. A homeowner who never hears back does not just cost you the job. She costs you the review that job would have earned, the neighbor who would have asked who did the roof, and the repeat call years from now.

Reviews decide who gets the next call. 68% of consumers will only use a business with four or more stars; 31% require 4.5+.¹¹ That survey covers every kind of local business, not roofing alone. The direction is plain: every job you do not sign today is a review and a referral you do not get tomorrow.

The calculator further down puts a figure on it using only your own numbers. Nobody else's. Try it before you decide anything.

You have a sales problem. We will sell. That sentence makes some owners angry. It makes the good ones lean in, because they already know it is true.

A lot of roofing jobs are not lost to a better roofer. They are lost to a faster one. 66% of homeowners gather three roofing quotes; just 1% accept one quote.¹³ You are always in a bake-off, and the homeowner is comparing how fast you called as much as what you quoted.

Then there is the team itself. Sales reps spend 70% of their time on non-selling tasks.⁴ Replacing one employee costs one-half to two times that person's annual salary.¹⁴ When a good closer walks out, the pipeline walks out with him, and you are back at the kitchen table yourself.

So we run it with you. We recruit and hire your closers, build the training, and give them AI coaching so every rep is coached toward the way your strongest rep sells. Every estimate gets followed up until it is a yes or a clear no. Here is how we recruit, train and run your closers.

Follow-up is where the money hides. According to MarketingSherpa, 79% of marketing leads never convert into sales; lack of lead nurturing is the common cause.¹⁵ A lot of roofing sales are not lost in the living room. They are lost in the days after it, when nobody calls back.

Then we fill their calendars. Storm and retail. Residential and commercial. You get appointments at a fixed cost per acquisition, and we walk you through what that means for your markets on the strategy call. See how fixed-cost appointments work.

Unlimited sales at a fixed cost per acquisition. The only ceiling is the one you set: how much work your crews can install. That one line changes the math of a roofing company. When every signed job's cost shows up on your books, growth stops being a gamble on ad spend and becomes a decision about how fast you want to go.

You cannot sell work you cannot install. Every roofing owner knows it, and too many growth plans ignore it.

Rising labor and overhead costs are the top threat to growth for 39% of roofing contractors; skilled labor shortage for 34%.¹ Over half of roofing contractors report rising labor costs, up 14% on average.¹⁶ 92% of construction companies that are hiring have trouble finding qualified workers.¹⁷

That is why install capacity is one of the conditions we print, not a detail we find out about later. More appointments into a company with no room on the schedule only means angry homeowners and tired crews.

That is also why we are straight with you about what we add. Your crews stay your call. What we add is the sales team to keep them busy: we recruit and hire your closers and build your full training program, so every new closer learns one written way to sell, instead of learning by losing jobs.

Filling a B2B sales position takes 60 days on average.¹⁸ That research covers sales roles in general, not roofing alone. Every week a seat sits empty, the leads meant for it go to whoever is left, or to nobody.

When the office runs on written systems, your strongest people stop drowning in admin and go back to the work only they can do. That is the kind of capacity no job board can sell you.

Money on the table. Firms that contact a lead within an hour are nearly 7 times as likely to qualify it as firms that wait even one hour longer -- and over 60 times as likely as firms that wait 24 hours.²

Your homeowners are not patient. 39% of homeowners expect to hear from a roofer the same day; 56% expect it within one to two days.¹³ When homeowners reach out to a roofer, most prefer a phone call (56%).¹³ A voicemail box is not an answer.

The same team handles the calls nobody likes to make. 49% of owners say payment processing times create critical or moderate cash-flow gaps.⁵ Collections are follow-up too, and we treat them that way: polite, persistent and on schedule, so the money you earned arrives while it still matters.

So we answer every inbound call. We follow up on every lead, nurture the ones who are not ready yet, and handle collections, so your office stops being the bottleneck. And the call center we build is yours: every inbound call answered and every lead followed up.

Then there is the money you already paid for. According to Gleanster Research, 50% of leads are qualified but not yet ready to buy.¹⁵ Every old lead, lost estimate and past customer in your CRM is a job that was never finished.

74% of homeowners find a roofer through a recommendation; 62% would call a roofer they've used before.¹³ We call, text and email the old leads and past customers in your CRM that you are allowed to contact. Every call and text follows the consent and opt-out rules for calls and texts: we only contact people who agreed to hear from you, and anyone who says stop is never contacted again. That is the money already sitting in your CRM.

Increasing customer retention by 5% increases profits by 25% to 95%.¹⁹ That research covers many industries, not roofing alone, but the direction is the same everywhere: the cheapest job you will ever sign is one you already paid to find.

Storm work and retail work are different businesses. Many roofing companies run both on the same tired process, and leave money on both.

When the hail comes, the phone does not ring politely. It rings all at once. 835,058 homeowner hail claims were filed in 2025.²⁰ Repairing and replacing US structures damaged by hail cost $22.5 billion last year.²⁰ About one in 35 insured homes files a wind or hail damage claim each year.²¹ The companies that win a storm are the ones that answer, inspect and sign faster than the crowd that shows up with it.

40% of roofing contractors do insurance work; 47% of them cite claims complexity and 36% adjuster delays as major challenges.¹ 74% of homeowners would not hire a roofer without an inspection first.²² So each storm lead is an inspection appointment first, and the homeowner gets followed up through the claim until the job is signed or clearly lost.

Retail is the opposite: steadier, quieter, and won on trust. 74% of homeowners say responsiveness and communication matter more than the price of the project.²² Retail homeowners compare, wait and come back. That is exactly where fast answers, patient follow-up and CRM reactivation pay for themselves.

Residential and commercial work split the same way: different buyers, different timelines, the same need to answer first and follow up longest. The Roofing Accelerator runs both tracks on one system, with appointments at a fixed cost per acquisition and every penny of it tracked on your books.

Revenue only counts once it reaches the bank. One-third of roofing contractors report EBITDA margins between 6% and 15%.¹ Add millions in new jobs to a thin margin and you get a bigger, busier version of the same problem.

That is why the spine of The Roofing Accelerator is profit, and why we measure roofing company growth in margin, not only in jobs. Each part ties back to margin: a fixed cost per acquisition on the jobs you sign, cash collected on time, back-office costs cut, and every penny tracked in real time.

Squeezing every last penny is not a slogan. It is a list. The cost to sign each job. Leads bought and never worked. Estimates never followed up. Invoices past due. Materials ordered twice or too late. Software you rent and barely use. Back-office hours spent on work a system should do. We go down that list with you, line by line, and we do not stop at the first line.

It starts with the books. Audit-ready, exit-ready books. We close your books by the 5th of the month for the month prior. The median company needs 6.4 days to close its monthly books; the bottom 25% take 10+ days.²³ You will know last month's profit while this month is still young.

Then the cash. 82% of contractors now wait more than 30 days to get paid, up from 49% two years earlier.¹⁰ We collect your cash for you. The crews, the suppliers and your own paycheck stop waiting on somebody else's accounts payable.

Then the view. Real-time AI analytics, so you know where every penny is at all times. Jobs, crews, lead sources and overhead, in plain sight.

Then the back office. Cut back-office costs up to 30% with our nearshore team in Monterrey and Guadalajara. Nearshore means our team next door in Mexico. We handle the bookkeeping, recruit and hire your sales team, build your full training program and redo your contracts. The detail is in recruiting, training and the back office and the complete financial overhaul.

Professionally prepared EBITDA often shows 15-30% more profit than tax-focused statements.⁶ Clean books are not paperwork. They are part of what a buyer pays you.

More than one in five small business owners work over 50 hours a week.⁷ 61% of small business owners take just five business days off a year.²⁴ You did not start a roofing company to answer the same questions every day for the rest of your life.

So we start with an audit. We audit and rewrite every process in the company from the ground up. We examine every role and automate it. Nearly 79% of roofing contractors use no AI at all; only 4% use AI built into their CRM.¹ That gap is your head start.

The audit is not a report that sits in a drawer. We sit with each role, write down what it really does, rewrite the process from the ground up, and hand the repetitive parts to software and AI. What is left is the work that needs a person, done by the right person, the same way every time.

Current AI and other technologies could automate work that takes up 60-70% of employees' time today.²⁵ We put AI to work in every workflow: ordering, follow-up, reporting and coaching for your closers. See AI in every workflow of your business.

Then we take the heaviest load off the owner. We become your CEO with you. We clone your CEO's process, step by step, and write it down, so the company stops waiting on your phone.

Sarah is the CEO's full-time assistant. She makes the CEO's calls, texts and emails and takes 50% of the work off your plate. Sarah is AI. She never pretends to be a person, and she does not run your company. You keep final say.

You can hear her for yourself. Call (844) 766-3535 and Sarah answers, qualifies you and books your strategy call, or sets up a call back with our team. The full picture is on how Sarah takes on the owner's calls.

Nearly 90% of a business owner's wealth is trapped inside the company.²⁶ For a lot of roofing owners, the company is the retirement plan and the reward for every storm season worked. What it is worth comes down to one question: does it run without you?

Roofing M&A advisors put owner-dependent roofing companies at 3-4X EBITDA, companies with a management team at 5-6X, and systemized companies with the owner in a strategic role at 7X+.⁶ Your exit is worth 2x less. Transition risk alone can create valuation gaps of 40-75% between similar roofing companies.⁶

A buyer has a name for a company that leans on one person: key person risk. It is a polite way of saying you. Every call only you can make, every customer only you can keep and every number only you understand is a discount the buyer takes off your number at the table.

Buyers are active. Roofing private-equity platforms tripled from 17 (start of 2023) to 56 (end of 2024); platforms bought 134 roofing contractors in 2024.²⁷ The ones that sell are the ones that were set up to sell.

So we set yours up to sell. We help you exit in 3 years or less, and we set up everything to exit, end to end. Written processes. Books a buyer trusts. A sales team that sells without you in the room. A weekly rhythm a new owner can pick up on day one. When you are ready, we prepare you and run the sale process with you; terms are set on the strategy call.

And you own what you built. You own your call center, your CRM, your door-knocking software, your inventory system and your app. The full stack adds to your multiple. Rented software is a monthly bill. Owned systems are on the table when the buyer sits down. Read why owning your whole software stack matters and the full exit plan, step by step.

73% of privately held US companies plan to transition within 10 years -- a $14 trillion transfer.²⁶ The question is not whether roofing companies will change hands. It is whether yours sells at the founder-run multiple or the systemized one.

You have been sold to before. So here are the things we will not do, in plain words.

We will not take your company away from you. You make the big calls, and you see the numbers every week.

We will not lock you into software you rent from us. You own your call center, your CRM, your door-knocking software, your inventory system and your app, and they stay yours, with all the data, when the agreement ends.

We will not hand you leads and walk away. Every appointment we book is answered, followed up and tracked to a signed job or a clear no, and the cost of each one shows up on your books.

We will not invent numbers to impress you. Every number on this page is either stated by our founder or linked to its source. On the strategy call we use your numbers, not ours.

We will not rush you with a countdown or a fake deadline. The only clocks that matter here are real ones: the season, your health and the years you have left to build what you want to sell.

The first fear every serious owner has is losing control of the company he built. It is the right fear. So here is the rule we work by.

You keep final say. We run day-to-day. Every week you get a CEO report, and you approve the big calls.

The report shows your company in plain numbers, every week, so nothing that matters is decided behind your back.

We do the daily work: the calls, the follow-up, the hiring, the books, the software. You make the decisions that shape the company. We are doing this together.

Control is also about knowing. With books closed by the 5th of the month and real-time analytics on every job, you will see more of your company than you do today, not less.

Your crews, your name on the trucks, your reputation in your town all stay yours. What changes is how much of it depends on your hours.

Life is short. None of us is promised tomorrow. Why wait a day?

That is not a sales line. It is what the exit research says: 70% of the companies put on the market do not sell; 50% of exits will be involuntary.²⁶ Read the second half again. The owners who plan early are the ones who get to choose their own day.

The weather does not wait either. US severe convective storm insured losses topped $50 billion a year for three straight years through 2025.²⁰ Every season you run on the old system is a season of missed calls and estimates left cold.

Think about last week. Every call that rang out, every estimate that went out with no follow-up, every invoice that slid past due. None of it was a disaster on its own. Added up across a year, it is the difference between the company you have and the one you could sell.

The owners who start this winter walk into spring with a sales team, a call center, clean books and a plan to sell. The ones who wait start from the same place next year.

First, the short application on this page. It asks about your company, your market and your goals, so the strategy call is spent on your numbers instead of small talk.

Second, the call. The Roofing Accelerator Strategy Call: 45 minutes on Zoom, weekdays 10am-6pm ET. You pick the time right after you apply, or you call (844) 766-3535 and Sarah books it for you or sets up a call back with our team.

On the call we go through your leads, close rate, average job and margin, walk through the math for your company, and tell you plainly whether you are a fit. If you are not, we will say so, and you will still leave with a clearer picture of where your profit is going.

It helps to have four numbers ready: how many leads you get in a month, your close rate, your average job and your margin. Rough is fine. We get them exact together once we are closing your books.

Third, if it is a fit, you sign a 12-month agreement with every term printed, and the Winter Sprint starts. Phones, CRM and reactivation come first, because that is where the fastest money is.