The Roofing Accelerator by The Call Center Doctors
Get your roofing company ready to sell in 3 years or less
You are the business -- and that is exactly what a buyer discounts. We set up your roofing company to run without you, so when you sell, the buyer is paying for a company, not for your job.
jason@ccdocs.comSarah, who answers our phone line, is our AI assistant.
Made with AI
Your exit is worth less than you think -- today
Nothing is wrong with your company. The problem is that it still needs you.
Made with AI
Maybe you have typed "sell my roofing company" into a search bar late at night, just to see what comes back. If you have, you probably closed the tab and were back on a roof the next morning.
The answer, in plain words: you are the business. You close the big retail jobs. You walk the storm claims with the adjuster. You approve every estimate, you know which crew goes where, and when the phone rings at night, it rings for you.
That is why your company is strong today. It is also why a buyer will pay less for it tomorrow. A buyer is not buying your hours. A buyer is buying whatever keeps running after you walk out the door.
Nearly 90% of a business owner's wealth is trapped inside the company.1 If that is you, the sale is not a bonus at the end of a career. It is the paycheck for the whole career, paid once.
Below, you will see how buyers put a price on a roofing company, why a founder-run company sells for so much less, and exactly how we get yours ready to sell in 3 years or less.
How roofing company valuation works: profit times a multiple
Every serious buyer -- a private equity group, a larger roofing company, a competitor moving into your market -- starts with the same formula. It fits on a napkin, and it decides what your life's work is worth.
EBITDA (your yearly profit before interest, taxes and a few accounting items) is the number buyers multiply. Where your company lands on that multiple is not luck. It is how your company is set up.
Now look at what one step of the multiple is worth. Move the multiple up by one full step, and the sale price rises by one whole year of profit, without you earning one extra dollar. That is why the multiple is the most valuable number in your company, and the one you can move the most.
| Line | What it is | The formula | Why it matters |
|---|---|---|---|
| 1 | Start with profit, not sales | your yearly sales - every cost of running the company = profit | A buyer does not pay for sales. A buyer pays for what is left after every crew, every bundle of shingles, every truck payment and every salary. |
| 2 | Adjust it the way a buyer will | profit + interest + taxes + depreciation + one-time and owner-only costs = adjusted EBITDA | Most roofing books are kept to shrink the tax bill, not to show a buyer the real earning power. Professionally prepared EBITDA often shows 15-30% more profit than tax-focused statements.2 |
| 3 | Apply the multiple | adjusted EBITDA x the multiple = enterprise value (what the whole company is worth) | The multiple is the buyer's verdict on risk. Low risk earns a high multiple. A company that depends on one person is high risk, and the multiple shows it. |
| 4 | Settle what you owe | enterprise value - debt + cash in the bank = what the buyer pays for your shares | Then come taxes, fees and the deal terms. That is why every dollar of clean profit and every step up in the multiple matters before you ever sit down with a buyer. |
| 5 | Pull both levers | more profit x a higher multiple = a far larger check | Raise profit alone and the price goes up once. Raise the multiple too, and every dollar of profit you already earn is worth more. We work on both, every week. |
Founder-run vs systemized: the multiple gap
The gap fits in one line. Roofing M&A advisors put owner-dependent roofing companies at 3-4X EBITDA and systemized companies with the owner in a strategic role at 7X+.2 Your exit is worth 2x less.
Read that again with your own company in mind. Same profit, same crews, same trucks. In the first version it sells at a founder-run multiple. In the second, at a systemized one. The only difference is whether the company needs you on Monday morning.
Transition risk alone can create valuation gaps of 40-75% between similar roofing companies.2 Transition risk is the buyer's fear that the company slips the day you step away.
Roofing M&A advisors put owner-dependent roofing companies at 3-4X EBITDA, companies with a management team at 5-6X, and systemized companies with the owner in a strategic role at 7X+.2 Every step up that ladder is a step away from you.
| What changes | The usual way | With The Roofing Accelerator |
|---|---|---|
| Who closes the big jobs | The owner, personally, at the kitchen table | A trained sales team on a written playbook, coached with AI |
| Where the numbers live | In the owner's head and last year's tax return | Audit-ready, exit-ready books, closed by the 5th of the month for the month prior |
| Who answers the phone | Whoever is free, or the voicemail | Every inbound call answered and every lead followed up |
| How the work gets done | Habits nobody wrote down -- "ask the boss" | Every process audited, rewritten from the ground up and written down |
| The software | Rented tools on someone else's terms | Your own call center, CRM, door-knocking software, inventory system and app |
| When the owner takes a month off | Sales stall and the phone goes quiet | The company runs, and the weekly CEO report still lands on time |
| What a buyer sees | The owner's job, for sale | A company, ready to sell |
Private equity is buying roofing companies
Buyers are active. They pay up for companies that run without the founder.
Roofing private equity is no longer a rumor at trade shows. Roofing private-equity platforms tripled from 17 (start of 2023) to 56 (end of 2024); platforms bought 134 roofing contractors in 2024.3
They are buying because the market is big and split into many small pieces. There are 108,598 roofing contractor businesses in the US in 2026.4 The top five roofing service companies control less than 10% of the market.5 A buyer has thousands of roofing companies to choose from. The one it pays up for is the one that runs without its founder.
An active market is not the same as a sale. The companies that sell are the ones a buyer can trust without the founder in the room.
What buyers look for in a roofing company
The checklist is no secret. Almost nobody prepares for it in time.
Put yourself on the other side of the table. A buyer wants to know four things. Will the revenue keep coming? Is the profit real? Can the company run without the founder? Is there room to grow after the deal closes?
Roofing companies with documented systems, real financial reporting and the owner in a strategic role are valued at 7X+ EBITDA by M&A advisors.2 Every part of that sentence is something we set up with you.
Revenue that keeps coming means a sales team that closes without you and a steady flow of storm and retail appointments. We deliver unlimited sales at a fixed cost per acquisition. The real limit is the one a buyer checks too: how many roofs your crews can install. A buyer can model that. A buyer cannot model your personal charm.
Profit that is real means books a stranger can audit. Running without the founder means every process written down and every role examined and automated. Room to grow means an owned stack a buyer can scale. That is the whole exit plan in four sentences.
What kills a roofing deal
Every one of these can be fixed before you sell. Few of them can be fixed once the sale has started.
Buyers rarely walk away from roofing companies because the roofs were bad. They walk away because of risk they find in the first weeks of due diligence (the buyer's deep check of your books and operations).
The owner is the sales team
If the big jobs close only when you sit at the kitchen table, a buyer sees revenue that leaves with you. Key person risk moves the multiple.6
Books kept for taxes, not buyers
Books set up to shrink the tax bill hide your real earning power. A buyer's accountant will not give you credit for profit you cannot show.
Estimates nobody follows up
Only 16% of roofing contractors consistently follow up with homeowners the same day on unsold estimates.7 A buyer reads a pile of cold estimates as a sales process that runs on luck.
Cash stuck in receivables
82% of contractors now wait more than 30 days to get paid, up from 49% two years earlier.8 In roofing that means supplements still open, depreciation checks still with the carrier and final invoices nobody chased. A buyer discounts profit that is still sitting in someone else's bank.
Revenue that rides on one storm
If most of last year came from one hail season, a buyer may call it a one-off and pay less for it. Storm and retail, residential and commercial, with appointments at a fixed cost per acquisition, is revenue a buyer can predict.
Software you rent instead of own
When the CRM, the call center and the apps belong to vendors, a buyer is buying a company that runs on someone else's terms.
Processes that live in one head
If the way you estimate, schedule and order materials is not written down, a buyer has to hope your people remember it after you leave.
The exit plan, end to end, in 3 years or less
The first 90 days: the Winter Sprint. Then every month, the company needs you a little less.
Made with AI
It is not a slogan. It is a sequence, and it starts the week you sign.
The first move is the least glamorous and the most valuable. We audit and rewrite every process in the company from the ground up. We examine every role and automate it. What used to live in your head becomes a playbook your team runs.
Winter is around the corner. Prepare now. The slower months are the right time to rebuild the engine before the next storm season.
- Weeks 1-2
Phones, CRM and reactivation
Phones, CRM and reactivation wired in. Every inbound call answered, and the old leads in your CRM called, texted and emailed, within the consent and opt-out rules.
- Weeks 3-6
Closers and AI coaching
Closers hired, trained and coached with AI, so the big jobs stop waiting for you.
- Weeks 7-13
The full appointment flow
The full appointment flow, and books closed by the 5th. Storm and retail, residential and commercial.
- After the Winter Sprint
Build the record a buyer checks
We close your books by the 5th of the month for the month prior, and we collect your cash for you. Every month adds closed books a stranger can audit, jobs your team closed without you, and time in service for the stack you own. That record is what a buyer pays for.
- Every week
Your weekly CEO report
Every week you get a CEO report, and you approve the big calls. You see the company getting less dependent on you, line by line.
- When you choose to sell
A company that runs without you
You walk in with clean books, an owned stack, a sales team that closes and a company that no longer needs you on Monday morning. The timing is yours. We prepare you and run the sale process with you; terms are set on the strategy call.
The owned stack adds to your multiple
Rented software is a cost. Owned software is part of what a buyer pays for.
You own your call center, your CRM, your door-knocking software, your inventory system and your app. The full stack adds to your multiple.
Look at it from the buyer's chair. A roofing company that rents every tool buys its own operations month to month from someone else. A roofing company that owns them hands the buyer systems it can take over and scale on day one of ownership.
Nearly 79% of roofing contractors use no AI at all; only 4% use AI built into their CRM.7 A company running on its own systems, with AI in every workflow, does not look like the other files on a buyer's desk.
We rebuild your stack as software you own, wire AI into every workflow, and hand you the keys. Process first, then code. When each rented system is switched off is one of the big calls, and you make it, so your CRM is never pulled out from under you in the middle of storm season. See what owning your whole software stack means and how we put AI in every workflow.
Grow the number the buyer multiplies
A bigger company earns a bigger multiple. A more profitable one earns a bigger check.
Profit is the number a buyer multiplies, so every penny counts twice: once in your bank account every year you own the company, and again, multiplied, on the day you sell.
We will squeeze every last penny out of every last thing in your business.
Many roofing companies grow sales and keep too little of them: one-third of roofing contractors report EBITDA margins between 6% and 15%.7 Not a thin $5M-$10M. A wildly profitable $5M-$10M.
The margin levers are concrete. Unlimited sales at a fixed cost per acquisition. Real-time AI analytics, so you know where every penny is at all times. We collect your cash for you. Cut back-office costs up to 30% with our nearshore team in Monterrey and Guadalajara.
The books behind all of it are part of the complete financial overhaul and exit-ready books, and the people behind it are in recruiting, training and the nearshore back office.
Size moves the multiple too. Across all industries, private-equity deals for $1-10M companies averaged about 5.5-5.6x EBITDA; $10-25M deals 6.2-6.7x -- bigger companies earn higher multiples.9 Those dollar tiers are what the whole company is worth, not its yearly sales.
That is why we put our name to growth. The guarantee covers new business. Profit comes from the work we do together on every margin lever, and we show you that math line by line.
A sale price is set by the buyer, and nobody can promise it. The guarantee covers new business, not your sale price.
What your roofing company is worth: today vs systemized
Type in your own leads, close rate, average job and your own margin. You will see an estimate of your yearly revenue and profit at those numbers, and what the company could be worth at a founder-run multiple and at a systemized one.
Every multiple it uses is cited in the Sources list below. Every other number is yours.
The calculator shows a planning range, not an appraisal or an offer. We are not your accountant or your lawyer; bring them in before you sign anything with a buyer.
Who does the work with you
We do not advise from the outside and leave you with a binder. We do the work inside your company, with you, every day.
We've worked with over 1,500 roofing companies.
Jason Shouldice, founder We spend $150,000 a day on Google roofing leads and book hundreds of roofing appointments every day.
Jason Shouldice, founder
You keep control until the day you sell
Handing over the day-to-day is not handing over the company. You keep final say. We run day-to-day. Every week you get a CEO report, and you approve the big calls.
Start with the person a buyer worries about most: you. We become your CEO with you. We clone your CEO's process and remove 50% of the work from his plate. Sarah makes the CEO's calls, texts and emails and acts as a full-time personal assistant.
That is how you become the owner a buyer wants to meet: in a strategic role, reading the numbers, making the big decisions, while the company runs. Read how we clone your CEO's process.
A fair question follows: if we run the day-to-day, does a buyer just see a company that depends on us instead of you? The answer is in what stays in your company: every process written down, a sales team hired and trained for your company, books a stranger can audit, and a call center, CRM, door-knocking software, inventory system and app that you own. A buyer is paying for a playbook, a team and systems, not for a person.
Your people are part of what a buyer pays for, too. When we examine every role and automate it, the repetitive work comes off their desks and what they know gets written down, so it belongs to the company instead of one head. Who sits in which seat stays your call.
We are doing this together.
Retirement, legacy, and what you do next
The sale is not the finish line. It is what pays for the rest of your life.
Made with AI
73% of privately held US companies plan to transition within 10 years -- a $14 trillion transfer.1 Plenty of roofing owners will be in that wave. The ones who prepared will choose their buyer. The rest will take what is offered.
Think about what the right exit buys. Time with your family while they still want it. A retirement you do not have to fund from the next storm season. The freedom to stay on in a role you enjoy, or to walk away clean.
And the legacy. Trucks with your name on them that keep rolling. Crews who keep working for a company that no longer depends on one person's health. A business that outlives your part in it.
None of that happens by accident. 70% of the companies put on the market do not sell; 50% of exits will be involuntary.1 Involuntary means something you did not plan -- your health, your family -- picks the timing for you.
Why the clock starts now
Every month you wait is a month of history you will not have when a buyer asks for it.
Life is short. None of us is promised tomorrow. Why wait a day?
A founder-run company does not become a systemized one in a quarter. Books need a clean history a buyer can check. A sales team needs time to show it closes without you. An owned stack needs time in service.
If you still answer the phone at night and walk roofs on Saturday, the exit is not only about money. It is about getting your life back while you can still enjoy it.
Questions about selling your roofing company
How much can you sell a roofing company for?
A buyer multiplies your adjusted EBITDA (your yearly profit before interest, taxes and a few accounting items) by a multiple. Roofing M&A advisors put owner-dependent companies at 3-4X EBITDA and systemized ones at 7X+.2 So two roofing companies with the same sales can sell for very different amounts. The price depends less on your sales and more on how much of the company still depends on you.
How do I sell my roofing business?
In order: get the books audit-ready, take yourself out of sales and daily operations, write every process down, then go to market. We build for exit: we prepare you and run the sale process with you, and terms are set on the strategy call. The buyer checks your books and operations (due diligence), makes an offer, and the deal closes on the terms you both agree. The price is set long before that, by how much of the company still depends on you. That preparation is what we set up with you, end to end.
Are private equity companies buying roofing companies?
Yes. Roofing private-equity platforms tripled from 17 (start of 2023) to 56 (end of 2024); platforms bought 134 roofing contractors in 2024.3 Roofing companies with documented systems, real financial reporting and the owner in a strategic role are valued at 7X+ EBITDA by M&A advisors.2 A founder-run company can still sell, but it gives the buyer a reason to pay less.
What happens when a private equity firm buys your roofing company?
Usually the firm adds your company to a platform it is building from several roofing companies, or makes yours the base of one. The price is often not all cash at closing: part can come later as an earnout (paid only if the company hits agreed targets), a seller note, or a share you keep in the bigger company. The more the company depends on you, the more a buyer pushes value into those later payments and a longer handover. The less it depends on you, the stronger your hand when those terms are set.
What lowers a roofing company's value?
Mostly risk a buyer can see: the owner closing every big job, books kept for taxes instead of for a buyer, slow collections, rented software, processes nobody wrote down, and storm revenue a buyer reads as a one-off. Transition risk alone can create valuation gaps of 40-75% between similar roofing companies.2 Every one of these can be fixed before you sell, if you start early enough.
How long does it take to get a roofing company ready to sell?
We help you exit in 3 years or less, and we set up everything to exit, end to end. The first 90 days are the Winter Sprint: phones, CRM and reactivation, then closers and AI coaching, then the full appointment flow and books closed by the 5th. After that, the company builds the clean history a buyer wants to see.
After I sell, do I have to stay on?
That is a term you and your buyer agree on. If the company still depends on you, expect a buyer to ask you to stay, because you are what they are paying for. A company with a sales team that closes, exit-ready books and an owner in a strategic role gives you the choice: stay in a role you enjoy, or step away.
If you run the day-to-day, won't my company just depend on you instead of me?
That is the right question. The answer is what stays in your company: every process written down, a sales team hired and trained for your company, audit-ready books, and a call center, CRM, door-knocking software, inventory system and app you own. You keep final say. We run day-to-day. Every week you get a CEO report, and you approve the big calls. You still decide when to sell and to whom.
What is a good exit strategy for a roofing company?
The strongest exit strategy is the same whoever the buyer is: a company that runs without its founder. A private equity group, a larger roofing company, your own managers or your family can all take over more safely when the books are clean, the sales team closes on its own and every process is written down. Pick the buyer later. Set up the company now.
What exactly is the guarantee?
At least $5M in new business in the next 12 months. In writing. We aim for $10M. If we miss $5M, we keep working free until we hit it. The conditions, printed plainly: you follow the playbook; you have install capacity; you are ready for the volume; you sign a 12-month agreement. The full terms are in the written agreement.
Apply, then book your strategy call
If you want your company ready to sell in 3 years or less, the first step takes a few minutes.
Winter is around the corner. Prepare now. We are doing this together.
- 45 minutes on Zoom, weekdays 10am-6pm ET.
- Or call Sarah, our AI assistant, at (844) 766-3535. She answers, qualifies you and books your strategy call, or sets up a call back with our team.
- jason@ccdocs.com
A short application, then you pick a time for your strategy call on the spot.
Step 1 of 3
Your application is in.
Pick a time for your Roofing Accelerator Strategy Call now. You can also call Sarah, our AI assistant, at (844) 766-3535, or write to jason@ccdocs.com.
Book your Roofing Accelerator Strategy Call45 minutes on Zoom, weekdays 10am-6pm ET.
Keep reading
Every part of The Roofing Accelerator has its own page.
- The whole plan, in one readThe Roofing Accelerator
- Own your stackowning your call center, CRM and software
- Financial overhaulexit-ready books and a complete financial overhaul
- Your CEO, clonedSarah and the owner's work, cloned
- AI in every workflowAI in every workflow of your business
Sources
Every number on this page is either our own, stated by our founder, or linked to its source below.
- Exit Planning Institute, "Owner Readiness: What It Is & Why Should You Care?" (2025) https://blog.exit-planning-institute.org/what-is-owner-readiness
- AXIA Advisors, "How Much Do Roofing Companies Sell For?" (2025) https://axiaadvisors.com/how-much-do-roofing-companies-sell-for/
- Roofing Contractor, "Roofing's Big Deal: What Contractors Need to Know About Private Equity in 2025" (2025) https://www.roofingcontractor.com/articles/100478-roofings-big-deal-what-contractors-need-to-know-about-private-equity-in-2025
- IBISWorld, "Roofing Contractors in the US - Number of Businesses (2026)" (2026) https://www.ibisworld.com/united-states/number-of-businesses/roofing-contractors/198/
- AXIA Advisors, "Private Equity in Roofing: Why Roofing Acquisitions are Booming" (2025) https://axiaadvisors.com/private-equity-in-roofing/
- Sofer Advisors, "EBITDA Multiple for Business Valuation by Industry" (2026) https://soferadvisors.com/insights/blog/ebitda-multiple-for-business-valuation-by-industry/
- Roofing Contractor (reporting ServiceTitan's 2026 Roofing & Exterior Market Report), "Roofing Contractors Bet on Tech for Growth in 2026" (2026) https://www.roofingcontractor.com/articles/101759-roofing-contractors-bet-on-tech-for-growth-in-2026
- Rabbet, report on how slow payments cost the construction industry (2024) https://rabbet.com/blog/how-slow-payments-are-costing-the-construction-industry-billions
- GF Data (an ACG company), "Small-Deal Resilience: Why the Under $25 Million Tier Still Moves in H1 2025" (2025) https://gfdata.com/small-deal-resilience-h1-2025/