Your CEO, cloned

A clone is only as good as what it copies. So the work does not start with software. It starts with you.

We become your CEO with you. We clone your CEO's process and remove 50% of the work from his plate.

Cloning your process means we sit with you and go through how you really run the company: which calls you return first, what you say to a homeowner who is upset, how you talk to an adjuster about a supplement, which estimates you approve and which you send back, and what you will never agree to.

Then we write it down. Every answer you give the same way twice becomes a written step. Every judgment call gets a rule, or gets marked as yours to keep. That written playbook is what Sarah and your team work from, and it belongs to your company.

It is the same audit we run across the whole company. We audit and rewrite every process in the company from the ground up. We examine every role and automate it. Your role is one of them, and it is usually the one carrying the most weight. If someone helps you with calls and email today, what happens to that role is one of the big calls, and the big calls are yours. See how we audit and automate every process.

We've worked with over 1,500 roofing companies. That is where the questions we ask you come from. The answers have to be yours, because your customers know how you do business.

The fear is fair. An assistant who sounds nothing like you, promises something you would never promise, or answers a customer you would have called yourself.

That is why the playbook comes first. Sarah works from how you run the company, written down: who gets a call back first, what a homeowner hears about timing, what an adjuster is sent and when, and what gets passed to you instead of answered.

Now run the morning at the top of this page again, with the playbook in place. The messages your playbook hands to Sarah go out without waiting for you to get back to the truck. The two estimates that need your name still come to you, because your playbook says they do. Same day, same people, and far less of it waits for you.

Homeowners want a voice, not a form. When homeowners reach out to a roofer, most prefer a phone call (56%).¹ So when a homeowner asks for the owner, Sarah can call back the way your playbook says, and the call does not wait for you to climb down off a roof. She calls people who asked to hear from you, and anyone who says stop is never contacted again.

Speed is worth real money. Calling a lead within 5 minutes instead of 30 makes contact 100 times more likely and qualification 21 times more likely.⁶ When every call waits for the owner, every call is late.

The big calls still come to you, and you decide where the line between routine and big sits. That line is written into your playbook, so nobody has to guess what you would want.

The company's own inbound calls are a separate job, covered on every inbound call answered and every lead followed up.

Owners question that line harder than any other, so here is what it means. We do not advise from outside and leave you with homework. We step into the company and carry the day-to-day with you.

Sarah is one part of it. The rest of the load moves off your desk too: the sales team, the appointments, every inbound call and follow-up, the books, the back office and the exit plan, run side by side with you.

The books are the clearest example. Audit-ready, exit-ready books. We close your books by the 5th of the month for the month prior. You stop being the person who chases the numbers and become the person who reads them. The full plan is in exit-ready books and every penny tracked.

The people side moves as well. Cut back-office costs up to 30% with our nearshore team in Monterrey and Guadalajara. Nearshore means our team next door in Mexico. Recruiting, training and your contracts are covered in the nearshore back office, recruiting and training.

What stays with you is the part nobody should clone: where the company is going, the relationships you choose to keep, and the big decisions. Those were always the job. Everything else was just in the way.

Nearly 90% of a business owner's wealth is trapped inside the company.⁷ If that describes you, the price a buyer puts on your company is the most important number you will ever hear.

Buyers price risk, and the biggest risk in a founder-run roofing company is the founder. Roofing M&A advisors put owner-dependent roofing companies at 3-4X EBITDA, companies with a management team at 5-6X, and systemized companies with the owner in a strategic role at 7X+.⁸ Your exit is worth 2x less.

Transition risk alone can create valuation gaps of 40-75% between similar roofing companies.⁸ Transition risk is the buyer's fear that the company slips the day the owner steps away. A cloned process, a written playbook and an assistant already making the owner's calls are how you shrink that fear.

We help you exit in 3 years or less and build everything to exit, end to end. If you would rather keep the company or hand it to your family, the same work raises its value either way. See getting your roofing company ready to sell.

And when the agreement ends, the clone stays. You keep the written playbook and every process we wrote down; they belong to your company, so they go with it when you sell. Sarah keeps making the CEO's calls, texts and emails, on a plan.

Taking half the work off your plate is worth a lot. It is worth more when the company behind it makes real money.

One-third of roofing contractors report EBITDA margins between 6% and 15%.² That is the industry's number, not ours, and it is why a bigger roofing company is not always a richer one.

Not a thin $5M-$10M. A wildly profitable $5M-$10M.

We will squeeze every last penny out of every last thing in your business.

The margin levers are concrete. Unlimited sales at a fixed cost per acquisition. Real-time AI analytics, so you know where every penny is at all times. We collect your cash for you. Add the back-office saving and the hours Sarah gives back, and every lever points at the same place: profit you keep.

The guarantee covers new business. Profit comes from the work we do together on every margin lever, and we show you that math line by line.

The promise we put our name to is printed below, with every condition spelled out.

The first fear every owner has about an assistant who makes his calls is losing control of the company he built. It is the right fear, so here is the rule we work by.

You keep final say. We run day-to-day. Every week you get a CEO report, and you approve the big calls.

The report shows your company in plain numbers, every week, so nothing that shapes it is decided behind your back.

Your name stays on the trucks. Your relationships stay yours. Your crews still answer to you. What changes is how much of all of it depends on your hours.

We are doing this together.

Life is short. None of us is promised tomorrow. Why wait a day?

70% of the companies put on the market do not sell; 50% of exits will be involuntary.⁷ Involuntary means something outside your control forces the sale, and the timing is not yours. A company that only runs through your phone is the hardest kind to hand over on short notice.

You did not start a roofing company to be the one part of it that can never take a week off.

The calls you return tonight will need returning again next week. That does not change until the process comes out of your head and onto paper, and someone else starts making the calls.