Free call center and roofing lead calculators
5 calculators for the arithmetic that decides whether a contractor's phone and lead spend are working. They run in your browser, there is no signup, no email wall and no download, and nothing you type leaves the page. Every one of them prints the formula it used so you can check it rather than trust it.
They exist because these are the four or five questions that come up on nearly every call we have with a roofing owner, and because the answers are usually a subtraction away rather than a mystery.
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Missed-call revenue calculator
Turns your inbound call volume, miss rate and close rate into the revenue that walks out of the phone each month and year.
Open the missed-call revenue calculator -
Speed-to-lead decay curve
Move one slider and watch the relative odds of reaching and qualifying a fresh lead fall as your first-response time grows.
Open the speed-to-lead decay curve -
Call center cost estimator
Prices the same campaign three ways -- per minute, flat monthly, per appointment -- and shows the effective cost per booked appointment for each.
Open the call center cost estimator -
Roofing lead ROI calculator
Divides revenue won by what you paid for the leads, and shows the cost per acquired job next to the ROI multiple.
Open the roofing lead roi calculator -
Exclusive vs shared lead comparator
Splits a shared lead across the roofers chasing it and compares profit per lead and cost per job against an exclusive one.
Open the exclusive vs shared lead comparator
Using them together
They chain. Start with the missed-call calculator to size what is currently leaking out of the phone, since that number is usually the largest and the easiest to verify against your own call log. Take the speed-to-lead curve next to see how much of the remainder is a response-time problem rather than a volume problem. Only then price a fix: the cost estimator gives you the outsourced side and a fully loaded in-house seat to compare it against.
The two lead calculators answer a different question -- not "should I answer better" but "is this source worth buying". Run the ROI calculator on each channel you buy, then use the exclusive-versus-shared comparator on any source that sells the same homeowner to more than one contractor, which is most of the cheap ones.
A note on the numbers
Every default in these tools is a neutral US-market planning figure, and each page says so where it matters. None of them is a claim about our results, and none reproduces the unsourced conversion multipliers that circulate in this industry. Where a page states an external statistic it names the agency and the year it came from -- the Bureau of Labor Statistics, the Census Bureau, NOAA, the FTC -- so you can check the figure rather than take our word for it.
If you want numbers about your own operation instead of the market's, talk to us and bring a month of call detail. If you would rather read first, the blog carries the longer arguments each of these tools was built out of, and pricing has our published rates.